When you’re growing your startup, you want to have the best team possible working towards the same goal. So how do you recruit the best talent when no-one knows who you are, they’ve never heard of your startup, and have other enticing job offers?
You need to start by looking at what you have to offer that the traditionally “more-attractive” corporations and multinationals can’t provide. Your number 1 differentiator can be your Culture. Think about why many people leave the corporate world for startups. What are they missing at their cushy job that they feel they can get at a startup?
Craig Bloem wrote a piece for Inc where he goes over 5 ways you can differentiate yourself for top candidates.
Also important to remember: rockstar candidates may not be the right fit for you even though they’re perfect on paper.