In this post, Ozan Dagdeviren writes about how culture is just as important as product-market fit (well, 2nd most important 😉 )
The way he defines culture is simple and if you’re just getting started on the while topic, it’s worth a read.
Your culture is how you recruit, acclimate new members, set goals, measure performance, conduct meetings, communicate important news and decisions, reward, solve problems, manage disagreements and celebrate. It is the answer to the questions “How do things work around here?” and “What gets you in trouble?” Company culture is the set of unwritten rules that determine most of every individuals decisions and actions.Ozan Dagdeviren
He ends with a list of heuristics that you’d do well to incorporate into your Culture Manifesto!