Successful companies have one thing in common: their corporate culture revolves around strong values that engage, inspire, and motivate employees. A good company culture can drive business growth and increase profits. At the same time, it makes it easier to attract and retain top talent.
While it’s true that each organization has a personality of its own and hence its culture cannot be copied, you can learn by example. Think about the way your team members interact, what drives their motivation, and how they fit into the company as a whole.
As a manager or business owner, it’s your responsibility to build a positive workplace culture. This can reduce employee turnover, increase engagement, and improve your company’s bottom line. After all, there’s a reason why nearly 95% of executives and 90% of workers say that organizational culture is crucial to business success.
What Companies are Examples of Good Company Culture?
Not sure where to start? Here are some examples of organizations with a strong workplace culture that puts people first!
The highest performing organizations go out their way to communicate their values to employees and customers alike.
Their corporate culture has a positive impact on work productivity, revenue, and team morale. Moreover, it provides a strategic competitive advantage and allows for better decision making.
A good example is IBM, which fosters a culture of learning. The organization spends about half a billion dollars on employee education each year, reports Forbes. Its leaders believe that education drives engagement and helps employees reach their full potential.
IBM not only promotes continuous learning but offers equal work opportunities as well. Its employees also enjoy a flexible schedule and other perks, such as free mentorship. More than 20% of them work from home and another 18% have flexible work arrangements.
The company also encourages employees to creatively address challenges and innovate. They are expected to make the right decisions because they know what to do and not because they’re told what to do. This allows them to grow professionally and excel in their roles.
Twitter was one of the first organizations to allow remote work last year due to the novel coronavirus. Soon after taking this decision, the company told them that they can work from home indefinitely if they wish.
Over the years, Twitter established itself as a company that encourages employees to think outside the box. Its mission is to give everyone the power to make a difference and climb the career ladder.
The company is famous for its diverse culture and inclusive environment. According to a recent report, more than 42% of its employees are women.
Most employees love working for Twitter because of the vibrant culture and great perks, such as gym memberships and paid sick leave.
The organization offers free smoothies, gourmet breakfast meals, vision and dental coverage, tuition reimbursement, and more. Its unlimited vacation policy attracts top talent from all around the world.
Edelman’s culture is defined by strong values, like diversity and inclusion, work-life balance, and the freedom to be constantly curious. The company rewards employees with paid time off, transportation vouchers, and retirement plans.
Its sabbatical program motivates employees to give their best and engage in healthy competition. About two-thirds of those who work here have flexible schedules. High-performers can apply for an extra week of paid vacation to pursue their dreams or hobbies.
The organization also provides support for child adoption and incentives for losing weight or quitting smoking. Depending on location, employees may receive gym memberships, food vouchers, or language training.
Cisco has a “conscious culture” where leaders and employees feel empowered and expected to act in a way that aligns with its values.
Its work environment is defined by fairness, respect, diversity, and equity. Most employers also appreciate the company’s commitment to giving back. They also know that the management acknowledges their hard work.
In a 2019 survey, 97% of Cisco’s employees said they’re happy with their job. Fewer than 60% of those working at a typical American company feel the same about their work.
The company prioritizes employee well-being, offering various programs for personal and professional growth. On top of that, it allows employees to move between jobs within the organization to acquire new skills. Its flexible schedule, excellent health plans, and inclusive culture drive employee loyalty.
This list wouldn’t be complete without Google’s culture of success. The tech giant attracts some of the most skilled professionals due to its awesome perks.
Employees receive free breakfast, lunch, and dinner consisting of organic foods, plus:
- Access to on-site video games
- On-site fitness and swimming facilities
- Free dry cleaning
- Free massages
- Health and dental insurance plans
- Nap pods
- Tuition reimbursement
- Education subsidies
- On-site physical therapy and chiropractic care
- Up to 25 days of paid time off
These perks allow employees to cut down on personal costs. Plus, they make them feel valued and boost their motivation to do a good job. “Googlers” can even take free cooking classes and free workout classes.
Google’s culture revolves around employee health and well-being. Those who are lucky enough to work here don’t have to worry about their basic needs. From food and physical activity to education, everything is covered.
What smaller companies can learn from Google is that employee recognition pays off. Thoughtful incentive management can boost team engagement, job satisfaction, and work performance.
Focus on Building a Positive Company Culture
For many employees, a positive company culture is just as important as salary and benefits. Your team members want to feel appreciated and have the freedom to share their ideas. They also expect to work in an environment that fosters open communication, creativity, and innovation.
Take the first steps to build a strong corporate culture today! If you’re a startup, these tips might help you out. Put them in action and keep on improving as your business grows.